Wings of Change: How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football

Wings of Change is the story of how Red Bull, the world’s largest energy drinks manufacturer made their mark in football. After years of success in the beverage line and the world of extreme sports, Red Bull controversially took over their local club, SV Austria Salzburg, and changed their name, crest, colours and history. Soon after, similar projects would follow in New York, Leipzig, São Paulo and Sogakope.

Within years, they would capture the attention of the world, developing an exciting line of talents across the world and creating a futuristic network with some of the best names in the business including Ralf Rangnick, Paul Mitchell, Christoph Freund and more. Now an established entity in modern football, their two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever while their shrewd system ensures they are doing well across the world and always looking ahead. Whilst Red Bull were going strong, they faced backlash for their disputed ways. Some displays of anger were at the ground whilst others saw fans form phoenix clubs to celebrate the history of their former team. This is the story of the controversies, the successes, the innovation and how Red Bull changed the game.


Published by Callum McFadden

Football CFB founder. Freelance football writer & broadcaster of over 350 interviews with professional players and managers across all levels of football.

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