Kieran Maguire: West Brom’s finances assessed

“St Albans Road, West Smethwick – The Hawthorns – West Bromwich Albion FC” by ell brown is licensed under CC BY 2.0


West Brom full accounts now published: Main points (13 months in 2020 compared to 12 in 2019)


* Income down 24% to £54m
* Wages up 43% to £67m
* Operating loss up 168% to £47m
* Player sale profits up 192% to £29m
* Player purchases £33m
* Player sales £36m
* Cash at 30/6/20 £14m

Total revenue down due to covid and tapering of parachute payments Lower than Leeds who had no parachutes.

Closed doors matches contributed to WBA ticket sales down over a third.

TV money fell as WBA in second year of parachute payments, but still gives a financial advantage over the hardy perennials of the Championship.

Sponsor/other income down 22% due to second season in Championship.

Main costs for clubs are wages, significant rise does include promotion bonuses and impact of 13 months accounting period compared to 12 in 2019. £28,695 a week still buys a decent fish supper in Smethwick though.

West Brom paid more in wages than generated in income for the first time in over a decade.

West Brom spent £33.6m in 2019/20 signing players, but may include some deals after club was promoted to Premier League as goes up to 31 July 2020.

West Brom had player sales of £36m in 2019/20.

West Brom squad cost £85m at 31 July 2020.

West Brom had day to day operating losses of £47m in 2019/20, although player sales helped reduce this by £29m.

West Brom wrote down player values by £6m at end of 2019/20.

Published by The Baron

I write about football finance, and listen to music that was last popular in the 1980's.

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